Swedish fashion company H&asdfssdfsmp;M was affected by the impact of the new coronavirus epidemic and the closure of stores in response to epidemic prevention measures, resulting in a sharp decline in revenue in the first quarter. However, after the relaxation of epidemic prevention measures, consumers gradually returned to normal, and the company carried out timely cost control. Although H&asdfssdfsmp;M’s revenue in August’s financial report dropped significantly by 16% compared with the same period last year, it still showed a pre-tax revenue of 2 billion The Swedish krona made a profit, and the profit news caused its share price to surge by 10%.
H&asdfssdfsmp;M also analyzed that consumers have developed a therapeutic consumption behavior of turning to online stores during the epidemic. CEO HelenasdfssdfsHelmersson said that it is impossible to say that the current business situation is better than Their forecasts may be better than market expectations because the market and the epidemic are still full of uncertainties. </p
