Yesterday, Li Ning launched two smart running shoes, Liejun Smart Edition and Chitu Smart Edition. The above two shoes will be sold through offline experience and online ordering. From Li Ning’s perspective, this model can optimize resource allocation and supply efficiency, and significantly reduce marketing and channel costs. Li Ning has taken an important step in the transformation of its business model and tried the O2O sales model for the first time through smart running shoes.
Li Ning, founder of Li Ning Company, said that what Li Ning smart running shoes are trying is not only to innovate product experience and break price barriers, but also to create a three-dimensional ecosystem in the wave of “Internet +”. It is understood that the two smart running shoes currently launched have Huami smart chips implanted in the midsole of the shoe, which can instantly collect runner data. Then, through professional data algorithms, not only distance, pace, route, calorie consumption, etc. Regular function reports can also realize front and rear palm landing status analysis and precise cadence monitoring. Li Ning hopes to rely on the tens of millions of active users of Xiaomi Sports App to gradually launch social functions such as professional training plans, friends’ supervision challenges, and mileage points redemption, and build multi-circle interactions such as running circles and friend circles.
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