The 121st Canton Fair has ended long ago, but for the exhibitors of the Canton Fair, the effects of the 121st Canton Fair are beginning to kick off. Relying on the Canton Fair E-commerce New Product Release Center, many foreign trade export companies have successfully exported their products to countries along the “Belt and Road”.
Countries along the “One Belt and One Road” have active transactions
At present, Yalong Garment is working non-stop to receive buyers from the Canton Fair for factory inspections and follow-up negotiations. “The effect of the Canton Fair E-commerce New Product Release Center is very good!” Mr. Wen, the relevant person in charge of Yalong, said happily: “At the Canton Fair E-commerce New Product Release Center at the 121st Canton Fair, many customers purchased samples on the spot, and so far they have received Several orders have been received, and transactions in countries along the Belt and Road are active. Buyers in Thailand, the Philippines, Saudi Arabia, and Kazakhstan have placed orders directly on site, and at the same time, about 80 interested customers have been collected
Data from the 121st Canton Fair shows that the number of buyers from countries along the “Belt and Road” has increased. 88,574 buyers from countries along the route attended the conference, accounting for 45.08% of the total number of attendees, a year-on-year increase of 8.55%, higher than the overall average. Among them, Russia, ASEAN and SAARC increased by 21.72%, 9.98% and 9.12% respectively year-on-year.
The “Belt and Road” policy dividends are beginning to appear
The foreign trade dividends released by the “Belt and Road” strategic policy have already appeared at the 121st Canton Fair, and the “Belt and Road” International Cooperation Summit Forum successfully held in Beijing last month further consolidated the policy dividends brought by the “Belt and Road” . How can Chinese enterprises, especially China’s manufacturing industry, catch the “Belt and Road” “express train”? Xu Bing, spokesman for the Canton Fair and deputy director of the China Foreign Trade Center, said that the 121st Canton Fair has a good transaction situation for countries along the “Belt and Road”. Export turnover was US$9.01 billion, a year-on-year increase of 4.8%. Exhibitors from the building materials, large machinery, home appliances, light industrial handicrafts, textiles and clothing, food and other industries generally reported that the countries along the “Belt and Road” have huge market potential, strong procurement demand, and a significant increase in transactions. As an important promotion platform for China’s foreign trade development, the Canton Fair has become a link connecting China and countries along the “One Belt and One Road” economy and trade, and plays an irreplaceable and important role in promoting the development of multilateral trade.
The Canton Fair cross-border trade B2B data information service platform (hereinafter referred to as the Canton Fair e-commerce), as the implementer of the Canton Fair’s e-commerce strategy, is the only official e-commerce platform of the Canton Fair. Starting from the 120th Canton Fair, it will cooperate with the Canton Fair and focus on developing along the “Belt and Road” country buyers. At the same time, the company adjusted its strategy and focused on the release and promotion of new Chinese products and new technologies. The Canton Fair E-commerce New Product Release Center will target “One Belt, One Road” buyers and purchase from attendees through online tools such as buyer APP and exhibition communication. Exhibitors push product information and store information of exhibitors. Li Xiaobin, President of Canton Fair e-commerce, said, “In order to promote Chinese goods more deeply to countries along the ‘Belt and Road’ and help domestic manufacturing go global better. The international marketing strategy of the Canton Fair e-commerce is also aimed at the ‘Belt and Road’, In conjunction with the Canton Fair’s resource docking with more than 100 business associations in the countries along the “One Belt and One Road”, all-round and three-dimensional promotion will be carried out. On the one hand, it will increase the big data mining and analysis of buyers in the countries along the route, and on the other hand, it will focus on establishing special projects. The working group provides targeted marketing and trade services to buyers from countries along the route.
Cross-border e-commerce accelerates the “going out” of new products
Most of the countries along the “Belt and Road” are developing countries with relatively underdeveloped manufacturing industries and need high-quality, affordable goods to fill the local market. However, a huge market does not mean a blue ocean. The “Belt and Road Initiative” covers many countries. On the one hand, it must meet the product and technology requirements of European and American countries. On the other hand, it must continuously improve product quality and brand reputation, and enhance the reputation of Chinese products. International market competitiveness.
The Canton Fair E-commerce New Product Release Center focuses on new product transactions and is a new type of cross-border e-commerce solution. Adopt the “cross-border e-commerce platform + Canton Fair” model to organically integrate the Internet and exhibitions, and use the world-renowned brand resources of the Canton Fair and the resources of more than 7 million real-name high-quality buyers around the world to create offline new product experiences through the Canton Fair twice a year. The museum, supplemented by O2O resources such as online promotion and new product journals, has become a one-stop platform for overseas buyers to purchase new Chinese products, and has also established a high-end platform for China’s manufacturing industry to move towards the international market.
Kamal, a buyer from Bangladesh along the Belt and Road Initiative, said that he has participated in the Canton Fair since 2003. Every time he comes to the Canton Fair, he comes to purchase new products with high technological content. Because the Canton Fair exhibition hall is too big, his feet feel weak every time he walks there. It makes your eyes dazzled. Talking about the process of searching for new products, he thought it was not easy. Regarding the new product release center of the Canton Fair e-commerce, Kamal believes that this form of centralized release of new products is very good.
“From this point of view, the Canton FairThe Commercial New Product Release Center is very important. It has built a good platform for China’s technology, standards, brands, etc. to “go global”. By integrating with the Canton Fair online and offline, it has opened up a new path for new products to accelerate the globalization. , is of great significance to accelerating the cultivation of new foreign economic advantages centered on technology, standards, brands, quality and services. ” said Cui Weijie, deputy director of the Institute of Industrial Internationalization Strategy, Institute of International Trade and Economic Cooperation, Ministry of Commerce.
Li Xiaobin said that the Internet, cloud computing, and big data are becoming platforms to promote political, economic, and cultural communication among countries along the “Belt and Road”. The Internet is providing new opportunities for the transformation of my country’s manufacturing industry and the stabilization and recovery of the export industry. The development of China’s cross-border e-commerce may become one of the engines that continues to promote China’s economic development. Canton Fair e-commerce will win greater development opportunities in this era of great development.
Source: China Textile News
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