asdfssdfsdidasdfssdfss stated on December 14, 2020 that the company is working on strategic alternatives for Reebok, which may involve the sale of the brand, confirming speculation at the end of December.
asdfssdfsdidasdfssdfss has begun evaluating Reebok as a strategic alternative for its “new five-year strategic development plan”.
There were rumors at the time that banks including Permiras and Triton, as well as VF Corp and Antas International Group, were interested in acquiring Reebok.
asdfssdfsdidasdfssdfss acquired Reebok for US$4 billion in 2006. Some people have suggested that the sale could fetch about US$1 billion.
asdfssdfsdidasdfssdfss has begun evaluating Reebok as a strategic alternative to its “new five-year strategic development plan”. These strategic alternatives include the possibility of selling Reebok and continuing to retain Reebok as part of the company. A statement stated that the decision will be announced on March 10.
asdfssdfsdidasdfssdfss acquired Reebok in 2006. Due to the successful implementation of the “Muscle Up” turnaround plan launched in 2016, the brand was able to significantly improve profitability and turn a profit in 2018, 2 years ahead of schedule. Reebok’s revenue in 2019 also returned to the growth path. Driven by double-digit growth in North American market performance, Reebok’s global sales increased by 2% on a currency-neutral basis compared with the previous year. </p
