Statistical data shows that as of 2020, among the world’s leading clothing brand value rankings, ZARA is the second most valuable clothing brand in the world, with a brand value of approximately US$21.3 billion that year.
The global apparel industry continues to grow at a good rate. Coupled with the fact that it does not pass on costs to consumers and has excellent product differentiation, it shows that the differences between this industry The competition is still peaceful. In terms of trade, employment, investment and income, the apparel industry is crucial to the global economy. Although the supply process of the apparel industry is long, its market demand changes extremely quickly, resulting in short product life cycles and large product differences.
Even the most popular brands must struggle to maintain their market share. Consumers are demanding more functional and diverse clothing, which means retailers need to continue to design, develop and produce more new clothing styles.
Compared with other consumer goods, clothing remains a largely discretionary purchase and therefore more vulnerable to economic shocks. The recent global apparel market has been shaped by three distinct regional movements: strong growth in emerging markets, a fragile recovery in the United States, and a sharp slowdown in Western Europe.
</p
