Swedish fashion retailer H&asdfssdfsmp;M has launched a new multi-brand paper packaging system that can reuse and recycle packaging materials to solve the problem of packaging waste.
H&asdfssdfsmp;M Group operates brands including the namesake brand H&asdfssdfsmp;M, &asdfssdfsmp;OtherStories, Weekdasdfssdfsy, Cos, Monki, Afound, and Arket. The group explained that with the With the growth of global online shopping and the increase in plastic waste, it is increasingly important to find new solutions for more sustainable packaging.
In the fashion industry, plastic has become one of the biggest challenges. It is not only used in synthetic materials such as polyester, but also in clothes hangers, hang tags, disposable shopping bags and plastic bags. When it comes to packaging purposes, the function of plastic is to protect the product, which makes replacing plastic packaging more challenging when it comes to preventing waste. The question is: How do we prevent packaging from becoming waste while still being the best quality product?
The retailer pointed out that when the products are delivered to customers, the packaging materials of most products become waste. To reduce the risk of waste generation, the company developed a new packaging that includes recyclable bags made from certified paper.
H&asdfssdfsmp;M added that brands are now expecting their brands to be more relevant when delivering messages, and the appearance of bags should be cleaner and more beautiful to prevent packaging Outdated information appears, thereby reducing the risk of additional waste generation.
HasdfssdfsnnasdfssdfsLumikero, head of new packaging system services at H&asdfssdfsmp;M Group, said: We are launching a packaging that is beneficial to both customers and the environment. There is still room for improvement in this area as we need to continue our efforts to replace the regular use of plastics throughout the logistics supply chain. But when new multi-brand purpose packaging is introduced, it will have a huge impact, using paper packaging solutions to replace the current plastic outer packaging. This will be a small step in a long journey.
So far, the new packaging solution has been recommended to customers from Cos, Arket, Monki, and Weekdasdfssdfsy, and millions of paper packages have been distributed to customers in the Netherlands. , customers in distribution centers in the UK, Sweden, China, Russia, and Australia as part of this case test.
Will begin shipping online orders in recyclable paper packaging.
H&asdfssdfsmp;M Group says the solution will help achieve its circular strategy for packaging targets, including a 25% reduction in packaging, by 2025 at the latest Packaging materials that are reusable, recyclable or compostable.
These goals are aligned with the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and the Fashion Pact (Fasdfssdfsshion Pasdfssdfsct) and Casdfssdfsnopy’s Initiative Pasdfssdfsck4Good initiative are consistent and allow the H&asdfssdfsmp;M Group to eliminate the use of most plastic shopping bags in brand stores and replace them with certified paper packaging materials. At the same time, combined with other environmental protection actions, plastic packaging materials were reduced by 4.7% in 2019, which is a reduction of more than 1,000 tons of plastic packaging. </p
