US department store retailer JCPenney has relaunched its Xersion sportswear range as part of a wider revamp of its private label brands. The move also taps into the trend of consumers working from home and seeking more comfortable clothing during the coronavirus pandemic.
Xersion’s redesign is the first major change since the range was launched in 2008, using a new and exclusive Everasir manufacturing process that combines breathability with “Quick-Dri” moisture absorption Sweat-wicking technology keeps clothes cool and dry by allowing air to circulate.
The sportswear was designed by JCPenney’s product development and design teams and incorporates sweat-resistant pockets, reflective and anti-odor elements, ventilation, finger holes, compression, built-in mesh and Seamless technology. Women’s sports bras and high-waist leggings have three compression levels: indoor, mobile, and training. According to the exercise method, the clothing can be kept from sliding during exercise.
Deputy CEO and Chief Merchant Michelle Wlasdfssdfszlo said: We will start 2021 in the best possible way and provide our customers with new and improved products.
We understand that it can be a challenge for customers to find activewear that combines functionality, technology, design, comfort and style. The new Xersion products are Customers will be impressed by the updated details mentioned above to assist them in achieving their health goals.
The relaunch of the There are brands, including the introduction of Stylus’ “styleisure” series and another new initiative after the LindenStreet home brand.
This innovation comes after JCPenney emerged from Chapter 22 bankruptcy early last month and completed the sale of its retail and operating assets to Brookfield Asset Management and Simon Property Group attempt.
Athleisure is a major contributor to U.S. apparel sales in 2020. JCPenney’s competitor in the department store retail industry, Kohl’s, recently revealed that it will launch a Our own sports and leisure style brand made from sustainable production and materials.
British retailer Masdfssdfsrks&asdfssdfsmp;Spencer is also expanding its Goodmove sportswear range to include products designed for children and men. Its online sales of sportswear increased by more than 200% in the six months from March to September 2020. </p
