Swiss apparel retail industry in severe decline



In order to prevent the continued spread of the new coronavirus epidemic in 2020, the Swiss government stipulated that non-food retail stores will be closed from mid-March to mid-M…

In order to prevent the continued spread of the new coronavirus epidemic in 2020, the Swiss government stipulated that non-food retail stores will be closed from mid-March to mid-May. The turnover of the apparel retail industry in March 2020 was relatively It dropped by 50% from the previous year, and the turnover in April even dropped by nearly 75% from the previous year. The reason is that during the business blockade, clothing retail relied on online platforms, so Swiss consumers had easier access to foreign clothing stores than before. After the restrictions and blockade were lifted, Swiss apparel retail sales were the only industry that did not show a recovery and catch-up effect, with turnover from May to October falling by 5-7% compared with the previous year.

However, online sales of clothes, shoes and hats have also shown a decline. The Zasdfssdfslasdfssdfsndo platform is estimated to have a total sales volume of 750 million Swiss francs in Switzerland in 2020. The total sales volume in 2019 Approximately 900 million Swiss francs. The decline was mainly due to the increase in working from home and the cancellation of banquets, which led to a significant decrease in clothing demand. </p

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Author: clsrich

 
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