H&asdfssdfsmp;M Group has launched a new denim range that saves water at all stages of production and announced the opening of its first outlet in the UK.
Swedish H&asdfssdfsmp;M is committed to practicing sustainability with its denim suppliers and developing the first denim series that can save water in production; also announced Opened the first outlet in the UK, with customer experience and sustainability at its core.
The group stated that the water-saving denim series is produced in cooperation with suppliers that use water circulation systems in the washing stage. In addition, all denim is washed using water-saving dyeing technology, which has received a low environmental impact rating after being evaluated by sustainable textile solutions company Jeas Dfssdfsnologiasdfssdfs based on “Environmental Impact Measurement (EIM)”.
In order to make this series more sustainable, H&asdfssdfsmp;M uses laser technology to print patterns to replace the traditional printing process that uses a lot of chemicals; it also uses industrial Scrap and recycled clothing, recycled yarn, labels and pockets, and fabrics such as partially recycled metal zippers and trims.
H&asdfssdfsmp;M’s first outlet in the UK opened in Affinity Stasfordshire shopping center in April. Toni Gasdfssdfslli, the group’s UK and Ireland country manager, said: Providing high-quality fashion products in a sustainable way and at the best prices. H&asdfssdfsmp;M Stasfordshire will provide “a modern and meaningful shopping experience that celebrates style, creativity and culture”.
The group will take sustainability as its business core and integrate this concept into outlets; the store will focus on high-end fashion and outlet prices, and sell men’s clothing , women’s and children’s fashion.
In February, H&asdfssdfsmp;M announced the launch of online shopping products that are popular with consumers in the Swedish and German markets to encourage customers to participate in circular work. </p
